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Evaluating Where To Invest Your Money

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Establishing Your Goals

Begin the process of establishing your goals with the Setting Target Dates For Personal Goals work sheet. Estimate the amount of time and money you will need to achieve each goal.

Once you have an idea of what investment instruments are available, you can consider specific alternatives. Take time to research the materials available, consult with knowledgeable sources and read each prospectus carefully. Make sure that the investment instrument you choose is one that matches your goal and risk tolerance.

Every alternative comes with its own level of risk and opportunity for profit or loss. Likewise, you will find different levels of liquidity. Whether you have a short-, intermediate- or long-term goal will affect the way you evaluate these characteristics.

A short-term goal usually requires a very liquid type of investment, one that is easily converted to cash without loss of principal. However, all highly liquid investments do not have the same risk and reward potential; you have to evaluate the amount of risk you are willing to take for the goal you have in mind. In one situation you may have to accept a lower return in order to be assured that your principal is preserved. Under different circumstances, you may be able to take a higher risk in the hopes of a significantly higher return.

Investment Characteristics
Your investment choice is a complex decision, and the following factors must be weighed before a choice is made.
  • Liquidity
  • Risk Level And Type
  • Potential Reward
  • Preservation Of Principal
Goal Characteristics
  • Time Available
  • Money Required
  • Importance

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